If you’re looking for an online marketing company to promote your goods or services you’ve likely been bombarded with a 100 plus must have offers. They all sound amazing but what should you really be looking for in an Online Marketing Company and why? As we discussed in our recent post about how to avoid a marketing company scam, anyone can created an online marketing company. With the information we gave you, you learned 10 indicators that a company is fake. Today we will explore 10 key indicators that show an online marketing company knows exactly what they are doing and why. So sit back and enjoy.
Data is King Above all Else
You’ve heard a million times that content is king , and in most cases it is. But an online marketing agency measuring and understanding data is truly king above all else. An experienced online marketing company understands that while the Utopia of Marketing Campaigns probably does exist as it’s highly unlikely that anyone will strike gold on the first run. Therefore, understanding data is a fundamental component in both maintaining and improving marketing campaigns. This brings us to our next indicator.
Information Fuels Growth
Businesses know that information is a goldmine. Hence the value of data. The marketing company should also knowledgeable in procuring or obtaining data in an effort to learn more about your business. This is important because information deficits are almost always accompanied by losses.
Understanding Your Business
To make any substantial impact on your business advertising an online marketing company must understand your business. An experienced marketing company knows that effective strategies go far beyond compelling copy. They should be knowledgeable in your market segments, your target consumer audience, and the psychology behind consumer purchasing patterns.
Communication Is Key
In today’s information age we are all extremely connected from Skype, to email, Social Media, and web conferencing. All of these amazing innovations result from the demand for effective communication strategies. While today’s businesses are the epitome of a mobile force it does not diminish the need for effective communication. A results oriented online marketing company understands the demand for communication by consistently removing any barriers that may inhibit connectivity.
An effective marketing company is fully aware that profit is not purely a result of good design. Therefore, the company should be multi-faceted relative to design and sales strategies. An online marketing company should also be adept in search engine optimization, ad copy, lead generation, engagement, and content creation.
At The Forefront
When marketing agencies focus entirely on traditional strategies they in effect hinder their client’s exposure. While trends are perpetual they are also consistently valuable. Therefore, an effective online marketing agency remains at the forefront of innovation from Facebook Fan Pages to Mobile Application Advertising. These ideas may seem ludicrous to strictly traditional marketing agencies but they are actually strategies used by some of the most famous Corporations in the world. For example, According to USA Today writer Jefferson Graham, Wendy Clark (Coca-Cola’s President of Integrated Marketing) states that Facebook Fans are more likely to consume and purchase the product then non-fans.
What! You must be kidding right? An online marketing company that says you never need to go offline to expose your business is absolutely absurd instead of pushing you away from your roots they should find ways to integrate your offline and online presence. More is not always better but traditional media is still alive and the experts should know this.
Pressured Into Service
Some online marketing companies can be a bit overzealous. Sometimes you just don’t need that extra service. If you’re excellent at keyword research and search engine optimization you shouldn’t feel pressured into purchase services “just because”. Don’t be afraid to ask how any service can benefit your business and of course whether those benefits are worth the return.
Direct Sales Experts
While concepts like networking, community, and public relations are essential marketing components a concept not to be neglected by an online marketing company is undoubtedly direct sales strategies. Since this is the internet age I’m sure you’re wondering, “Huh, You mean door to door sales?” Well yes and no. Today’s concept of direct sales travels beyond telemarketing and door to door salesmanship, to yes I’m going to say it, the well-rounded “Ogilvy Ad Man of the Ages”. Once you understand the mind of David Ogilvy you’ll understand the nature of direct sales. An online marketing company should be knowledgeable in direct sales strategies and its impact on your business. The graph below represents the amount of direct sales recorded by the Direct Selling Association in 2010. According to the DSA more than 28 billion dollars of direct sales were recorded in 2010.
Consult and Provide
An online marketing company is not solely comprised of a single marketing consultant. They are a group of expert online marketers. Therefore, if you ever hear the words “You create the content” it’s likely they have no idea how to determine what content is most effective for your service/product. If you’re paying upwards of $5,000 a month content creation is expected. Otherwise, you simply hired a tutor to teach you how to put some elbow grease in. These “sarcastically amazing” deals unfortunately exist, so be weary.
If online marketing is something that you are interested in but don’t know how to get started, contact us today to schedule your free marketing analysis.